Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

smart shopping podcast isaac rudanksy patrick gilbert ppckirk williams mike ryan

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We’ve laughed, cried, argued, hugged about this new campaign type.. not really, but in the early days, we did engage in thoughtful debate in the blogosphere (to steal a phrase …

Now You Can Show YouTube Videos in Smart Shopping Campaigns

google smart shopping ad best practices

Smart Shopping campaigns get their kicks by showing products to your potential customers across multiple channels. One of the cool things about Smart Shopping, is that you can advertise with more generic ad text and a banner image (that Google turns into multiple formats) when Google doesn’t have enough data on that user to select products for their dynamic prospecting …

Read This Before Using New Customer Acquisition Goals in Google Smart Shopping Campaigns

google smart shopping meme

Let’s talk Smart Shopping New Customer Acquisition conversion goals. I can hear your heart beating faster already from the anticipation of that first sentence. What joys and excitement must lie ahead of us with such an opening! Self-teasing aside, as I have written previously, it is alarming that Smart Shopping campaigns (SSC) do not reveal how much traffic they are …

Buy PPCKirk’s Book Now – Ponderings of a PPCer

ppc ponderings book cover ppckirk williams ppc marketing book

It’s here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models. You can see more details, along with chapter names and reviews on the book page here: PPC …

Finding eCommerce Success on the Display Network and YouTube

Is It Possible to Find eCommerce Success on Display?   Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing.? Truthfully, many of the conversations I had with these agencies would turn out one of two ways:? either the agency had been burned in …

How to Track Surfaces Across Google (Free Shopping Ads) Revenue in Google Analytics

google merchant center feed rules for link attribute

Have you seen the new free Google Shopping Ads (named, Surfaces Across Google, by… well, Google) yet in your Google Merchant Center account? One of the frustrations with the report in Google Merchant Center is that it only shows clicks. Clicks give us some information, it’s interesting to see what percentage of traffic is being sent between paid and free. …

Here is A Coronavirus Placement Exclusion List for Google Ads

how to exclude placement lists in google ads

After a client requested that we pull their ads off of as many news sites as possible because of the increasing Covid-19 Pandemic, we thought it made sense to cease marketing to these unique web pages as people seek out information about the pandemic. Therefore we compiled this placement list from ZATO clients of various news organizations websites to exclude, …

Establish Your Strategy – Part 2: The ZATO Guide to Google Smart Shopping Campaigns

google smart shopping strategy

In the first segment of this series (What is Smart Shopping?), we focused on what Google Smart Shopping is, and in this segment we will now begin to get into the actual tactics to use in this campaign type. I’m not here to debate whether this is a strategy or tactic post…we’ll leave that for the guru marketers with too …

BrightonSEO 2019 – Google Shopping Ads Sessions – Search Advertising Show

brightonseo ppckirk session slides for 2019 google shopping ads

  This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor to participate this week. What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind …

What is the Difference Between Google Shopping Actions and Google Shopping

GSA on Google Platforms

Editor’s Note: This is a guest post by Brian Roizen, co-founder and chief architect of ZATO’s favorite Shopping feed provider: Feedonomics. You can get further details about Brian and Feedonomics at the end of the post. Happy reading!   While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions …

Google Shopping Price Benchmarks: What They Are & How To Use Them

google shopping bidding rule for price benchmarks

Google Shopping Price Benchmarks. What are they and how can we use them? That’s what I aim to address in this post. Have you ever wondered which of your products or product brands are not as competitively priced as they should or could be? Maybe you have seen a key product suddenly struggle to make sales, with nothing in your …

The Ginormous Google Shopping Guide for the Beginner (or Anyone)

    Shopping Ads are my favorite part of Paid Search. For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition. This article is for the purpose of giving you that working knowledge, and we’re going to do that by focusing on these 3 components to Shopping …

What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk talks about the primary difference between Google Shopping Ads and Google Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping work in the same way! Video Transcript I had the privilege last week of going to Austin, Texas, where I presented on …

The Secret Conflict of MAP Pricing and Google Shopping

MAP Protected image

EDIT 8/27/19: Google has addressed the existence of MAP Policy’s and even offered a non-hack way to get products with MAP Policies approved. Read the update here: A Welcome Update to Google Shopping’s MAP Policy   Minimum Advertised Pricing is a controversial subject, unless you’ve never heard of it. In fact, it’s kind of boring unless it affects your business …