Video: Let’s Talk the Keyword and It’s Future | Marketing MilliMoment

is the keyword dead marketing millimoment

This video is part of a new series I’m growing on my YouTube Channel (Make sure to subscribe!!) intended to display serious PPC thoughts, in an entertaining fashion. This video was based on a more in-depth article I wrote for Search Engine Land entitled: The Concerning Future of the Resilient Keyword. 👈 Check it out if you want to learn …

Video: Should We Remove the Digital from Digital Marketing? No! Here’s Why

what is digital marketing ppckirk

  VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. Please don’t actually read the transcript… watch the video! Hey, it’s PPC Kirk and welcome to another episode of The Marketing MilliMoment where we take a look at random marketing stuff with a healthy does of stupid dad …

Shackleton, the Antarctic, Bowls of Porridge, and PPC

shackleton endurance

I used to read a lot. Then, my Masters killed my love of reading (so. many. required. texts.), and at the same time online streaming services improved their offerings to suck my time away with Seinfeld and The IT Crowd re-runs. A one-two knock-out punch. Therefore, I recently challenged myself to shut off the screens (unless we’re doing some sort …

Review Kirk’s PPC Book, Get Free Stuff!

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Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …

Buy PPCKirk’s Book Now – Ponderings of a PPCer

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It’s here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models. You can see more details, along with chapter names and reviews on the book page here: PPC …

When Netflix Gives a MasterClass on Raising Prices

netflix marketing lessons

Did you see the Netflix price change, announced yesterday? What an interesting business entity to consider.   The Details: Netflix total subscribers: 182.8M Basic plan: unchanged Standard: up $1 (to ($13.99/mo) Premium: up $2 (to $17.99/mo)   Three Observations: Observation #1: Netflix once again prints money with a single email. Consider having a business model where you add, let’s say …

Book Release & Giveaway: Ponderings of a PPC Professional

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Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …

Finding eCommerce Success on the Display Network and YouTube

Is It Possible to Find eCommerce Success on Display?   Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing.? Truthfully, many of the conversations I had with these agencies would turn out one of two ways:? either the agency had been burned in …

The PPC Ascending Seesaw of Scaling Awesomeness

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“We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!” Have you ever heard this request by a client (or prospective client)?? It can be very common, especially in spaces where a smaller startup company sees opportunity to disrupt a major industry. You want to “disrupt” the …

No Long-Term PPC Contracts Required? Then How Do ZATO Clients Stay?!

Google Ads Questions for small business owners

I wanted to pause for a minute in my normal Ecommerce PPC and Shopping Ads writing, to discuss a little family business. That is, how does ZATO maintain clients if we don’t require long-term commitments? I thought it would be good to share my beliefs from a marketing and business perspective, as well as give you insights into how we …

Limited Budget? 5 Reasons to Consider ZATO’s SMB Program

Google Ads Questions for smb owners

First things first, it’s harder than ever to succeed at Google Ads with a small budget. That doesn’t mean it’s impossible, but we can’t ignore the fact that it is harder to do than ever before. If you have been seeing your Costs and Cost Per Clicks (CPCs) rising faster than your ability to raise your budget, you’ve likely wondered …

Keep Presenting Benefits. Or, How Marketing Hasn’t Changed in a Pandemic.

claude hopkins scientific advertising

After being served my umpteenth “QUARANTINED, ALONE, AND DESTITUTE AMIDST CORONAVIRUS? BUY THIS TO CHANGE YOUR LIFE.” marketing pitch on Facebook, I decided I needed to scratch the itch of writing and get my thoughts down. Should you discuss the current pandemic in your ads, or not? Should you use the *gasp* coronavirus in marketing efforts at this point? What …

Here is A Coronavirus Placement Exclusion List for Google Ads

how to exclude placement lists in google ads

After a client requested that we pull their ads off of as many news sites as possible because of the increasing Covid-19 Pandemic, we thought it made sense to cease marketing to these unique web pages as people seek out information about the pandemic. Therefore we compiled this placement list from ZATO clients of various news organizations websites to exclude, …

As a PPC Agency, We Want Your Entire Marketing Budget Right? Wrong! Here’s Why.

ppckirk search engine journal

Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you’ll have to hop on over to Search Engine Journal to read my (Kirk) latest blogpost. In it, I discuss 5 Key Reasons why you want to make sure your budget is diversified …

That Time a PPCer Asked For Fewer Ad Placements on Google

google serps with ads

For those of you not on Twitter, I wanted to share a thread I wrote this AM contemplating Google’s continual ad placement increase on all the things. If you’re on Twitter but we haven’t connected, you can join the original convo here: I’m a PPCer, not an SEOer, so hear me when I say Google’s obsession with increasing MAX ad …

Why Pay a PPC Agency for Monthly Management?

You may be a CMO, VP of Marketing, or just a small business owner looking for answers. One question you may have as you analyze PPC agency proposals is: why do I have to keep paying them every month? I mean, if you pay them to set up the account, then do you really need to continue to pay them …

Client Question: Should Higher Spend Always Correlate With More Sales in PPC Marketing?

PPC budget meme

Question Posed to (or by) you: “Hello PPC Person, we have been reviewing your reports and notice that we spent more last month than in the previous period, but that higher spend did not correlate to higher sales/leads/revenue/bon-bons. Why not?”? – sincerely, the Management. This is not the first time this question has been posed, and will not be the …

2 Things I Did to Make Post-Vacation Work Email Not Terrible

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This is an older video I filmed back in June… and am just now getting around to posting it! In this video, I note a few things I’ve changed up for managing email over vacation so you avoid the dreaded “re-entry day of email” horror.? As always, enjoy the transcript below if you want to skip the video.   Video …