Video: Let’s Talk the Keyword and It’s Future | Marketing MilliMoment

is the keyword dead marketing millimoment

This video is part of a new series I’m growing on my YouTube Channel (Make sure to subscribe!!) intended to display serious PPC thoughts, in an entertaining fashion. This video was based on a more in-depth article I wrote for Search Engine Land entitled: The Concerning Future of the Resilient Keyword. 👈 Check it out if you want to learn …

FLoC? Privacy Sandbox? Google Ads Privacy Changes Kinda Explained – ZATO Marketing Moment

google ads privacy sandbox floc

Have you seen Google’s announcement about no longer tracking third party cookies? It’s pretty confusing, isn’t it? Here is my lighthearted attempt to shed some light on what’s happening, and have a little fun doing so. Enjoy!     VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. …

Google Ads Drops BMM Match Type: PPCKirk Ponderings

bmm match type search engine land

Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisers I had been thinking on this a bit over the weekend, and wanted to share my long-form thoughts to their questions. Enjoy! As always, comment your disagreements or thoughts on the socials, PPCKirk. …

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

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In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We’ve laughed, cried, argued, hugged about this new campaign type.. not really, but in the early days, we did engage in thoughtful debate in the blogosphere (to steal a phrase …

Now You Can Show YouTube Videos in Smart Shopping Campaigns

google smart shopping ad best practices

Smart Shopping campaigns get their kicks by showing products to your potential customers across multiple channels. One of the cool things about Smart Shopping, is that you can advertise with more generic ad text and a banner image (that Google turns into multiple formats) when Google doesn’t have enough data on that user to select products for their dynamic prospecting …

Read This Before Using New Customer Acquisition Goals in Google Smart Shopping Campaigns

google smart shopping meme

Let’s talk Smart Shopping New Customer Acquisition conversion goals. I can hear your heart beating faster already from the anticipation of that first sentence. What joys and excitement must lie ahead of us with such an opening! Self-teasing aside, as I have written previously, it is alarming that Smart Shopping campaigns (SSC) do not reveal how much traffic they are …

Review Kirk’s PPC Book, Get Free Stuff!

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Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …

Buy PPCKirk’s Book Now – Ponderings of a PPCer

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It’s here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models. You can see more details, along with chapter names and reviews on the book page here: PPC …

Kill Budget-Wasting Ads to Children’s YouTube Channels With This One Checkbox

If you run ads on YouTube, you have likely wished for an easy “exclude” option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck. Well, rejoice advertisers in love with non-wasted spend, because there is an option to exclude “Content suitable for families” from your account level settings. This will prevent your …

Book Release & Giveaway: Ponderings of a PPC Professional

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Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …

Finding eCommerce Success on the Display Network and YouTube

Is It Possible to Find eCommerce Success on Display?   Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing.? Truthfully, many of the conversations I had with these agencies would turn out one of two ways:? either the agency had been burned in …

The PPC Ascending Seesaw of Scaling Awesomeness

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“We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!” Have you ever heard this request by a client (or prospective client)?? It can be very common, especially in spaces where a smaller startup company sees opportunity to disrupt a major industry. You want to “disrupt” the …

Does Google Shopping Query Filtering Still Work in 2020?

google shopping query filtering strategy

Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping campaigns. I tested this in our ZATO accounts, developed my own process for building it out and managing it, and then recorded my walk-through on Search Engine Land …

How to Track Surfaces Across Google (Free Shopping Ads) Revenue in Google Analytics

google merchant center feed rules for link attribute

Have you seen the new free Google Shopping Ads (named, Surfaces Across Google, by… well, Google) yet in your Google Merchant Center account? One of the frustrations with the report in Google Merchant Center is that it only shows clicks. Clicks give us some information, it’s interesting to see what percentage of traffic is being sent between paid and free. …

Limited Budget? 5 Reasons to Consider ZATO’s SMB Program

Google Ads Questions for smb owners

First things first, it’s harder than ever to succeed at Google Ads with a small budget. That doesn’t mean it’s impossible, but we can’t ignore the fact that it is harder to do than ever before. If you have been seeing your Costs and Cost Per Clicks (CPCs) rising faster than your ability to raise your budget, you’ve likely wondered …

Free Google Shopping Listings?! What It Means for You

Google announced today that they are now offering Free Shopping Ads for retailers and brands. Here is a great article by my friend, Ginny Marvin, announcing it (and where I first heard of it): Google Shopping Opens to Free Listings. When I first started advertising on Google in 2010, I remember free Froogle listings and how bummed we were when …