How to Exclude 141 Mobile App Categories in Google Ads (the Easy Way)

Howdy there fellow PPC traveler! In case you haven’t heard, the big news of August 2018 has been Google’s release of GDN mobile updates. Specifically, that mobile apps can no longer be excluded. You can catch up on this news here: Mobile App Exclusions in Google AdWords – UPDATED Details and Silver Lining   While there are complexities to this …

How to Speedily Add Expanded Text Ads into Your Entire AdWords Account

michael phelps expanded text ads meme

What do a bunch of PPCers sick of regurgitating the same material over and over again do when something as big as Expanded Text Ads hits? We turn up our?pent-up energetic writing activity to TEN! Or even, TWENTY.   Much has already been said on Expanded Text Ads, but I’d like to give you some tips for actually implementing them …