The PPC Ascending Seesaw of Scaling Awesomeness

scaling a ppc account seesaw of scaling awesomeness

“We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!” Have you ever heard this request by a client (or prospective client)?? It can be very common, especially in spaces where a smaller startup company sees opportunity to disrupt a major industry. You want to “disrupt” the …

Video: Adjusting Campaign Daily Spend in Google Ads… the Right Way!

google ads daily spend

As we move beyond Black Friday and Cyber Monday, you’re likely bringing budgets down to normal levels. But did you know there are a couple of ways to do that, one being better than the other? In this video, PPCKirk discusses how to wisely decrease daily spend to maintain as much traffic as possible. No time for the video? No …

As a PPC Agency, We Want Your Entire Marketing Budget Right? Wrong! Here’s Why.

ppckirk search engine journal

Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you’ll have to hop on over to Search Engine Journal to read my (Kirk) latest blogpost. In it, I discuss 5 Key Reasons why you want to make sure your budget is diversified …

Client Question: Should Higher Spend Always Correlate With More Sales in PPC Marketing?

PPC budget meme

Question Posed to (or by) you: “Hello PPC Person, we have been reviewing your reports and notice that we spent more last month than in the previous period, but that higher spend did not correlate to higher sales/leads/revenue/bon-bons. Why not?”? – sincerely, the Management. This is not the first time this question has been posed, and will not be the …

How Can I Get More Impressions for My Local Business With Google Ads?

Google Ads Questions for small business owners

Perhaps you’re a small business owner hoping to do what every business owner hopes to do… grow your business your way, and build or maintain a happy, healthy lifestyle! Hooray for being on the entrepreneurial journey with the rest of us. To accomplish this goal, you’re interested in marketing and you want to get more eyeballs onto your business. You …

SMB PPC: Targeting Your Search Accounts Well When Budget Is Thin – Part 4

stormtroopers bad aim

Are you a limited budget, SMB PPC account? Then you are part of the rebel alliance, and a traitor. Here’s the thing, your competition is most likely a lot bigger than you. Heck, if you’re in any sort of ecommerce at all anymore, you’re probably bidding up against Amazon. You are out-gunned, and out-manned. Your competition has an endless onslaught …

SMB PPC: 4 Tips for Managing Budgets Well – Part 3

Shape Budget Tool

I live in the USA. That means that, on average, I would be in $17K of credit card debt, not to mention the average of $30K in auto loans. Let’s admit it, we Americans can be pretty crappy at budgets. One of my favorite SNL skits ever is the “Don’t Buy Stuff You Can’t Afford” skit with Amy Poehler and …

SMB PPC: A Good Account Setup Is Essential – Part 2

google adwords account setup

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first post, SMB PPC: A Definition of Terms, I will be writing a series on SMB PPC that I adapted from a talk I presented around …

Letter to a Prospect: Why Hard PPC Traffic Estimates Are Misleading

The following is an interaction I once?had with a prospect. Because it is a conversation I have often, I decided it was time to get it into a blogpost as an educational tool for a broader audience. To give a little context, this letter came after multiple conversations that continued down the funnel. I had sent over a proposal with …