Google Ads Drops BMM Match Type: PPCKirk Ponderings

bmm match type search engine land

Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisers I had been thinking on this a bit over the weekend, and wanted to share my long-form thoughts to their questions. Enjoy! As always, comment your disagreements or thoughts on the socials, PPCKirk. …

Review Kirk’s PPC Book, Get Free Stuff!

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …

Buy PPCKirk’s Book Now – Ponderings of a PPCer

ppc ponderings book cover ppckirk williams ppc marketing book

It’s here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models. You can see more details, along with chapter names and reviews on the book page here: PPC …

Book Release & Giveaway: Ponderings of a PPC Professional

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …

The PPC Ascending Seesaw of Scaling Awesomeness

scaling a ppc account seesaw of scaling awesomeness

“We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!” Have you ever heard this request by a client (or prospective client)?? It can be very common, especially in spaces where a smaller startup company sees opportunity to disrupt a major industry. You want to “disrupt” the …

ZATO Partners with Wee Squeak

wee squeak childrens shoes

  ZATO is excited to announce a partnership with Wee Squeak Children’s Shoes.? Have a toddler who insists on walking on their tippy toes (my youngest currently does this!), there’s a shoe for that! Wee Squeak makes fun noises children love to hear which encourages correct heel-to-toe walking (and is also just pretty darn cute).? Not only that, but their …

ZATO Welcomes Sarah Vlietstra to the Team

sarah vlietstra with ZATO PPC Marketing agency

We couldn’t be happier to welcome Sarah Vlietstra to the ZATO PPC Marketing team. 👏 🎉 💥 Sarah was ZATO’s Google rep for almost 2 years, and we liked working with her so much we decided it made sense to bring her on board the ZATO team! Representing Google for our clients means she already worked with us on numerous …

Limited Budget? 5 Reasons to Consider ZATO’s SMB Program

Google Ads Questions for smb owners

First things first, it’s harder than ever to succeed at Google Ads with a small budget. That doesn’t mean it’s impossible, but we can’t ignore the fact that it is harder to do than ever before. If you have been seeing your Costs and Cost Per Clicks (CPCs) rising faster than your ability to raise your budget, you’ve likely wondered …

ZATO Partners with Kuru Footwear

  ZATO is excited to announce a partnership with KURU Footwear.? KURU Footwear is a shoe brand whose revolutionary technology changes the way sufferers of plantar fasciitis and heel pain walk (as well as those of us just wanting a more comfortable shoe), and makes us all look good in the process! In this relationship, ZATO will overhaul and manage …

ZATO Partners with Traeger Grills

traeger grills logo

  ZATO is delighted to announce a partnership with Traeger Grills.? Traeger makes the best selling electric wood pellet grills on the market and is the original inventor and innovator of this type of outdoor cooking solution. One of the things that we are drawn to in the Traeger brand, is being able to position more than simply grills on …

Here is Why Google is Downgrading the Product Category Field for Product Type

hero conf google shopping session

Maybe you saw this announcement and wondered if there was something behind it. Read on! I believe I can?fill in some gaps based upon Google’s announcement regarding Google Product Category’s quiet sunsetting. If you missed it, here is the release:     What they don’t tell you, is the reasoning behind this. We were on a recent (and rare) call …

ZATO Partners with Groove Life Rings

groove life rings logo

    ZATO is delighted to announce a partnership with Groove Ventures LLC.? Groove is an exceptionally well-known brand in the silicone rings market, and has revolutionized ring design and experience. Their partnerships with popular brands such as Spartan Races, and Mossy Oak demonstrate a commitment to both excellence and creativity. In this relationship, ZATO will overhaul and manage Shopping …

5 Things I’ve Learned After 3 Years of Speaking at Digital Marketing Conferences

ppckirk speaking utah dmc

Speaking at a digital marketing conference can be an intimidating thing. Depending on the conference, you are often talking to peers who know as much or more than you as you attempt to persuade them into thinking differently, or trying a new technical strategy you’ve employed in an account successfully. That being said, it’s also a blast! Not only for …

ZATO Partners with Purple? Mattress

Purple Mattress Logo

For immediate release: September 6, 2018. ZATO is delighted to announce a partnership with Purple Innovations, Inc.? Purple? has been responsible for some of the most innovative and creative marketing campaigns in the mattress space including the raw egg test, sasquatch, and goldilocks and we are thrilled to work with this brilliant team. In this relationship, ZATO will overhaul and …