How to Speedily Add Expanded Text Ads into Your Entire AdWords Account

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What do a bunch of PPCers sick of regurgitating the same material over and over again do when something as big as Expanded Text Ads hits? We turn up our?pent-up energetic writing activity to TEN! Or even, TWENTY.   Much has already been said on Expanded Text Ads, but I’d like to give you some tips for actually implementing them …

A Beginner Coffee Guide for the Tired PPC Professional

chemex coffee dripper for PPC

I’m not sure there is a more dynamic duo in the world of digital marketing than coffee and PPC. Some may argue “whiskey” is in close running for the PPC favorite beverage, but I have to say that the beverage most beneficial to a PPCer during normal work hours (that phrase being key here) has to be coffee. @dohertyjf @AkvileHarlow …

The Carol of PPCChat – A Musical Tribute

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Merry Christmas fellow PPCers! What better way to celebrate two of my favorite things, than creating a mash-up of questionable quality? Here is my musical tribute to the #ppcchat gang on Twitter. I came to PPCChat with basic PPC knowledge, and they have created and refined the monster that is ZATO today. If you do PPC and have not yet …