Video: Let’s Talk the Keyword and It’s Future | Marketing MilliMoment

is the keyword dead marketing millimoment

This video is part of a new series I’m growing on my YouTube Channel (Make sure to subscribe!!) intended to display serious PPC thoughts, in an entertaining fashion. This video was based on a more in-depth article I wrote for Search Engine Land entitled: The Concerning Future of the Resilient Keyword. 👈 Check it out if you want to learn …

Video: Adjusting Campaign Daily Spend in Google Ads… the Right Way!

google ads daily spend

As we move beyond Black Friday and Cyber Monday, you’re likely bringing budgets down to normal levels. But did you know there are a couple of ways to do that, one being better than the other? In this video, PPCKirk discusses how to wisely decrease daily spend to maintain as much traffic as possible. No time for the video? No …

How to See Placements in Google Smart Shopping Campaigns

ppckirk thinks through google smart shopping placement reports

Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your Smart Shopping campaigns… even though you can’t yet take any action on these! 🙄 Check out the video, and/or transcript below. Screenshots are added into the transcript. EDIT …

Client Question: Should Higher Spend Always Correlate With More Sales in PPC Marketing?

PPC budget meme

Question Posed to (or by) you: “Hello PPC Person, we have been reviewing your reports and notice that we spent more last month than in the previous period, but that higher spend did not correlate to higher sales/leads/revenue/bon-bons. Why not?”? – sincerely, the Management. This is not the first time this question has been posed, and will not be the …

Google Shopping Impression Share: Everything You Ever Wanted to Know – Video

Google-Shopping-Meme

Search Impression Share is one of those topics that matters a lot to some, and matters little to most. Well, if you are the “some”, then welcome! We’re going to be looking at Search Impression Share as it relates to Shopping Impression Share, and the differences between them. Check out the video, or skip it like I usually do and …

The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center – Video

google shopping feed upload

Hey gang, hope you’re doing well this fine Monday morning!? I wanted to get another Google Shopping video out, this time on Google Shopping feeds and getting them sent correctly to Google Merchant Center. Watch the video, or read the transcript below for the full scoop! Also, when you feel good about the entire video but balk on the ending …

How to Keep Machines From Stealing Your PPC Reporting Job

ppc reporting emarie photography

When it comes to monthly PPC reporting, it’s easy to fall into the trap of pulling some KPIs and getting back to “real account work”. However, if you are in the habit of doing this you may find yourself devalued in an increasingly autonomous age! Instead, use your human skills of reason and strategic thinking to make yourself more valuable …

What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk talks about the primary difference between Google Shopping Ads and Google Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping work in the same way! Video Transcript I had the privilege last week of going to Austin, Texas, where I presented on …