Video: Should We Remove the Digital from Digital Marketing? No! Here’s Why

what is digital marketing ppckirk

  VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. Please don’t actually read the transcript… watch the video! Hey, it’s PPC Kirk and welcome to another episode of The Marketing MilliMoment where we take a look at random marketing stuff with a healthy does of stupid dad …

Google Ads Drops BMM Match Type: PPCKirk Ponderings

bmm match type search engine land

Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisers I had been thinking on this a bit over the weekend, and wanted to share my long-form thoughts to their questions. Enjoy! As always, comment your disagreements or thoughts on the socials, PPCKirk. …

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

smart shopping podcast isaac rudanksy patrick gilbert ppckirk williams mike ryan

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We’ve laughed, cried, argued, hugged about this new campaign type.. not really, but in the early days, we did engage in thoughtful debate in the blogosphere (to steal a phrase …

Review Kirk’s PPC Book, Get Free Stuff!

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …

Buy PPCKirk’s Book Now – Ponderings of a PPCer

ppc ponderings book cover ppckirk williams ppc marketing book

It’s here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models. You can see more details, along with chapter names and reviews on the book page here: PPC …

Book Release & Giveaway: Ponderings of a PPC Professional

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …

Finding eCommerce Success on the Display Network and YouTube

Is It Possible to Find eCommerce Success on Display?   Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing.? Truthfully, many of the conversations I had with these agencies would turn out one of two ways:? either the agency had been burned in …

The PPC Ascending Seesaw of Scaling Awesomeness

scaling a ppc account seesaw of scaling awesomeness

“We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!” Have you ever heard this request by a client (or prospective client)?? It can be very common, especially in spaces where a smaller startup company sees opportunity to disrupt a major industry. You want to “disrupt” the …

Limited Budget? 5 Reasons to Consider ZATO’s SMB Program

Google Ads Questions for smb owners

First things first, it’s harder than ever to succeed at Google Ads with a small budget. That doesn’t mean it’s impossible, but we can’t ignore the fact that it is harder to do than ever before. If you have been seeing your Costs and Cost Per Clicks (CPCs) rising faster than your ability to raise your budget, you’ve likely wondered …

Free Google Shopping Listings?! What It Means for You

Google announced today that they are now offering Free Shopping Ads for retailers and brands. Here is a great article by my friend, Ginny Marvin, announcing it (and where I first heard of it): Google Shopping Opens to Free Listings. When I first started advertising on Google in 2010, I remember free Froogle listings and how bummed we were when …

Keep Presenting Benefits. Or, How Marketing Hasn’t Changed in a Pandemic.

claude hopkins scientific advertising

After being served my umpteenth “QUARANTINED, ALONE, AND DESTITUTE AMIDST CORONAVIRUS? BUY THIS TO CHANGE YOUR LIFE.” marketing pitch on Facebook, I decided I needed to scratch the itch of writing and get my thoughts down. Should you discuss the current pandemic in your ads, or not? Should you use the *gasp* coronavirus in marketing efforts at this point? What …

Here is A Coronavirus Placement Exclusion List for Google Ads

how to exclude placement lists in google ads

After a client requested that we pull their ads off of as many news sites as possible because of the increasing Covid-19 Pandemic, we thought it made sense to cease marketing to these unique web pages as people seek out information about the pandemic. Therefore we compiled this placement list from ZATO clients of various news organizations websites to exclude, …

What is Automated Bidding and Who Should Use It?

Editor’s Note: This is a guest post by Corey Braccialini of HubSpot. Read more about Corey in his biography at the end of the post. Happy reading! The days of making an educated guess on how much to bid on your keywords and manually adjusting are behind us. With the help of machine learning, advertisers can take advantage of the …

Video: Adjusting Campaign Daily Spend in Google Ads… the Right Way!

google ads daily spend

As we move beyond Black Friday and Cyber Monday, you’re likely bringing budgets down to normal levels. But did you know there are a couple of ways to do that, one being better than the other? In this video, PPCKirk discusses how to wisely decrease daily spend to maintain as much traffic as possible. No time for the video? No …

SEO & PPC: Better Together – an SEMRushChat on Twitter

semrushchat sem ppc

I had the esteemed honor and privilege of participating as one of the guests of yesterday’s SEMRushChat on Twitter. SEMRushChat is hosted by SEMRush and is a fast-paced, educational chat on current happenings and best practices in the digital marketing world. Yesterday, the chat was on using SEO & PPC together, and myself and Craig Campbell were the guests.? I …

As a PPC Agency, We Want Your Entire Marketing Budget Right? Wrong! Here’s Why.

ppckirk search engine journal

Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you’ll have to hop on over to Search Engine Journal to read my (Kirk) latest blogpost. In it, I discuss 5 Key Reasons why you want to make sure your budget is diversified …

Why Pay a PPC Agency for Monthly Management?

You may be a CMO, VP of Marketing, or just a small business owner looking for answers. One question you may have as you analyze PPC agency proposals is: why do I have to keep paying them every month? I mean, if you pay them to set up the account, then do you really need to continue to pay them …

Small B2B Business Trying PPC? 4 Reasons to Start with Bing

bing ads commercial users

The time’s they are a’changin. Google has been the market monarch for as long as I’ve been in Paid Search, and the mantra for us at ZATO for accounts just starting out is typically something like “let’s invest in Google first, where the people are. Then, as profitability is demonstrated, experiment in other channels such as Display, Video, and Bing.” …